I remember while growing up with my parents they would always ask me to get the yellow book, trying to order dinner or purchase a product/service. We would then go through several pages trying to find the right number to call. Today, if we need a service, the first thing we would do is to take up our devices to do this search. With this shift, digital media is now at the center of the marketing mix.
Promoting a brand name or a product via electronic media is digital marketing. It allows an establishment or a business to examine and apply different marketing techniques and methods to know what tactic should and should not be applied for the promotion of the brand instantly. Digital marketing is an exhortation promoting the business world. This form of marketing utilizes different approaches designed to connect with consumers and promote the brand on different levels and mediums, from paid advertising to organic promotions.
Let me sketch, a scenery and fill it with convincing colors of digital marketing policy, to promote your business. To mark a footprint in the industry, a firm digital strategy needs to be set. The absence of a nifty marketing plan, an increasing customer base, a strong prospect of generating profits and brand visibility will be spoiled. Digital marketing is practical, multipurpose, adaptable and works in real-time. It’s preferred over traditional marketing because the rapid growth of marketing through this medium makes it the most preferred way of marketing. Let’s take a look at some key forms of digital marketing:
- SEO (Search engine optimization): This increases the visibility of the website and draws more customers to the website. Thus, the website appears more frequently in search engine results.
- SEM (Search engine marketing): Mainly referred to as paid search in the industry. This includes paid listings, keyword research services and the various offerings to increase traffic to websites. It provides effective search results and targets users with the help of advertising or paid links. To promote your website you need both SEO and SEM services.
- PPC (Pay per click): is another form of digital marketing where the traffic is directed to your website and publisher is paid by the website owner when a particular ad is clicked. This is another way to promote users to your website.
- Social Media Marketing: We all know this one, as we are always on the platforms. Whether scrolling through Facebook, Instagram, LinkedIn, Twitter, Pinterest etc. Social media is very effective for engaging with individuals. In light of this, there is the need for organizations to develop campaigns and promotions to target these platforms to strengthen their digital marketing efforts.
The important aspects of digital marketing highlighted such as SEO (Search engine optimization), SEM (Search engine marketing), PPC (Pay per click), Social media marketing and the cultivation of direct sales all incorporate in the formation of an organized digital marketing strategy.
The digital world is growing every day because of the affordability, access, ease and analyzing data comforts. Today it’s the main source of news, social communications, entertainment and shopping. More than what the company presents, people now also consider and value the feedback media and friends give. Trusted brands and companies are the only choices for the customers. Today the customers want tailored services with good customer service. Customers expect all channels of services to cater according to their preferences. Thus, businesses need to leverage social media, SEM & SEO and all forms of digital media to influence customers. These modes of marketing can be used by the marketer or seller to construct persistent in time customer service. This will help to increase sales and recurring customers. Studying the market, the customer behavior, and their preference will push you to formulate strategies that will engage them in profitable interaction and communication.
So what is your strategy? How are you engaging customers? Are you in front of customers that are looking for your service?
It is important to have solid answers to these questions to ensure that your company is effectively utilizing digital marketing and not losing market share to the competitor.
Digital Marketing gives:
- Flexibility-Digital media is widely accepted because of the flexibility it delivers, where errors can be resolved instantly.
- Its pace- Digital content is published instantly at any time and accessed over a large number of platforms. This saves time too.
- Boundless performance-The add-on boosts the performance of digital content and the interactive features that create opportunities for brand visibility, recognition, and marketing promotions.
- Computable insight-The digital path facilitates you to achieve the important and valuable vision of your product or service.
- Engage the audience-The digital world gives more liberty and room to engage the audience by expressing yourself in a way that is more interactive.
These features are important for any business and is central to a successful digital marketing plan consists of:
- Social media marketing
- SEO management
- A Strong SEM Structure
It is time to adapt to the new world of digital marketing and new technology. The digital ways of adopting to interact actively with the world will undoubtedly produce better results. The empowering character of the digital world makes a recognizable presence, updates and strengthens your overall marketing efforts. Maintaining the key features and engaging the audience will craft a dynamic ground for your business to boom.
I would love to hear your feedback. Send me an e-mail at andre@thewrightconsult.com
