As a business owner you always want to ensure that your website is a great representation of your business, it is visible and highlights the message you want to portray. I often times use the analogy of your website being like a brand new dress/suit tucked away in your closet. If no one sees this dress or suit, they would have no idea of how beautiful or fine it is. The same goes for your website, it could be the best looking website ever, if no one sees it when searching with key phrases, it becomes irrelevant, and you are leaving a lot of sales on the table.
Having an optimized website is great for any business as it helps the company to reach a larger audience and generate higher profits. On the other hand, there are many competitors that own similar “dress or suit”, so you have to do the best you can to stand out and distinguish yourself. To accomplish this, one of the methods you can use is search engine optimization, also known as SEO. But why do you need to optimize your site for SEO and how can it affect your site?
The reason is actually very simple. The more you optimize your site the better results you’ll receive. A fully optimized website will rank higher in search engine results. If you want organic ranking, then SEO is mandatory, as it allows you to achieve high visibility and a great outcome. On the other hand, you can also use ad based or PPC marketing through publishers like Google, Yahoo or Bing, as this will also be able to deliver you with great value.
Organic search
64% of all web traffic comes from organic search and close to 15% is shared from social media and other sources. This means search engines are by far the best traffic source and to capture the audience, therefore you have to optimize your site right away to harness all of their power. Without effective optimization of your website, you are leaving money on the table and losing market share to the competitor.
Another thing to keep in mind when it comes to optimization is that you can modify and optimize the entire website or only specific portions of it. It’s all about finding the issues that your website has and addressing them as fast as possible.
What should you optimize on your site?
There are many things you can optimize on your site. From adding in social media support to optimizing and compressing your images, adding ALT tags to your images and making sure that you have quality content is crucial for any website’s success. You will also have to optimize your user interface (UI) and at the same time you need to focus on relevant internal linking.
Of course, the speed of your website is very important if you want to optimize your website. If you do have a great website speed, then customers will have a better experience and thus you can generate more sales. This is crucial if you want to sell your products faster and with great results, so do try to keep that in mind.
When you optimize your website you should try to add authority links as that will help greatly when it comes to making your website meaningful in the online world. Further you should modify the meta description as well and make it as relevant as you can since customers will make their first impression based on those 156 characters.
Closing thoughts
Once you optimize your website you will have the ability to showcase more professionalism in front of your clients. Your PageRank will be improved and your site will have more traffic. As a result, you will get to sell more and acquire more profits. And the site will not be like that beautiful dress or fine suit in the closet, but visible for all to see. Yes, it can be a challenge to obtain the best results from your site but with the proper optimization- results will easily pay off. What techniques do you use for optimization? Do they offer great results? Let us know in the comments section below…
