A few years earlier, people didn’t even know what Voice Search was. With the release of the iPhone 4, Siri was born. After Siri, AIs such as Cortana and Google Assistant flooded the market and increased the usage of Voice Search tremendously.
According to Simon Brisk of Click Intelligence, more than 50% teens and 40% adults search something using voice recognition at least one time every day. Voice Search isn’t all that different from regular searches. The only main difference is the fact that if you’re a lazy bum like almost everyone, you can just speak into your phone instead of having to type. This might seem like a minor upgrade, but for the business world, this is an evolution. This presents new opportunities, and more importantly, a new platform for business to promote their content, gain more customers and create an online reputation for them that will be worth remembering.
Are you curious to find out more about Voice Search? Then, by all means, keep on reading and we will explain how it works and the added bonuses of using Voice Search…
Benefits of Voice Search
- Improves Visibility
Just like SEO (Search Engine Optimization), the main goal for promoting your content through Voice search is to increase your visibility on Google SERP (Search Engine Results Page). While that may sound easy, it really isn’t. There are millions and millions of websites out there fighting for that first page. Voice Search can be the very thing that can give you that competitive edge to increase sales and dominate your market. When people are searching using Voice Recognition, they usually search in the form of questions. Now, the best way for you to capitalize on this, is to make sure that you incorporate answers of FAQs into your descriptions. This way, when people search for relevant questions, you’ll be the first one on their list.
- Guarantees User Traffic
When you’re first starting off your business, it can pretty damn hard to get people on your website. Generating sales might seem like the harder step, but in fact, gaining viewers is even harder. When you use the common techniques for publicity through Voice Search, there is a great chance that you’re going to end up with a bunch of potential customers in just a few hours.
- Much Better ROI (Return-on-Investment)
Some advertisements can be a good way to grab attention, but may not be a good way to generate sales. However, when individuals choose to use Voice Search, there is a very high chance that they will turn into a customer (Source: RankExecutive). Further, Google voice search queries in 2016 were up 35x over 2008 according to Google trends via Search Engine Watch. So its clear, optimizing for voice search will give you a good bang for your buck.
- Long Lasting Advertisement
Unlike SEO, you do not have to frequently update your content in order to make sure that customers keep coming in. With voice searches, there is a great chance that the same description will provide customers for months and months without requiring any extra effort for modifications or alterations.
With this said, there should be therefore a strategy to incorporate voice search in your plans, developing great content that provides answers to the questions that customers will ask. Typically a question search shows intent and a sign that the customer is ready to take action in the purchase funnel. Optimizing your site to capture the most relevant question phrases will undoubtedly put you ahead of the competition.
How Can You Set Up an Advertisement Campaign through Voice Search?
- Create a FAQ Section on your website.
- Do some research and figure out the most common queries that people have about your product.
- Search up similar problem on Voice Search by using Interrogative terms such as ‘What’, ‘Who’, ‘Where’ and ‘When’.
- Incorporate those answers along with the mentioned terms into your website bio or description.
- Sit back and relax as buyers start rolling in through the doors….
The Final Verdict..
At the end of the day, it doesn’t matter what we say. It is estimated that by 2020, 50% of all searches will be done by voice search. If this doesn’t elaborate the importance of optimizing your website with Voice Search in mind, then we don’t know what will. At the end of the day, there is one thing we can agree on; if you’re not using voice search to promote your business, then you’re missing out on a ton of potential customers…
About the author:Andre Wright is a visionary and successful entrepreneur who passionately helps organizations leverage the power of digital marketing to grow and improve their businesses. He is a Partner & Head of Digital strategy at The WRIGHT Consult, LLC and has been successfully helping businesses for many years with online strategy and conversion optimization tactics.